Minimalism

Why are Running Shoe Prices Going Up?

June 27, 2017 | 0 Comments

If you haven’t noticed, the price of your running shoes is going up. There are so many things that attribute to the cost of your shoe that it’s not one thing [...]

Learning From Runners in Japan

March 10, 2017 | 0 Comments

I was in Tokyo a couple weeks ago doing my market research on runners. During my time there I did a fare bit of running and then I watched 35,000 runners run by at the Tokyo [...]

Altra Superior 3.0 Trail Running Shoe Review

February 16, 2017 | 0 Comments

I travel the world to watch people run. Most of the time it’s in a big city at one of the major races like Boston or London. When I’m feeling lucky I get the [...]

Are Your Shoes Slowing You Down?

December 27, 2016 | 0 Comments

“The bottom line with shoes is that, as the only real equipment marathoners use, they have not improved race times. Most likely, they have prevented a 1:59 marathon [...]